As the month of March approaches, the creative media industry gear up to ride into Women’s Day wave.They run some excellent brand campaigns portraying them as homemakers, independent career oriented women, super-mum, bold women and many others that steal headlines for days. Speaking of that, my post for this Monday has to be dedicated to women, a startup founded by women for women.

Ever thought as to why is there a skewed ratio of boys to girls in institutes of technological excellence? The imbalance is visible in the tech industry too. In 2014, Google released data showing that women account for just 17 percent of its tech employees. So does that mean girls aren’t really interested in technology?Actually, it is per se a behavioral problem persisting even in Silicon Valley.

As Melissa Halfon, cofounder of VidCode( says when among a large pool of applicants, she was selected as a Computer Programmer, her boss “I hope you can do the job. I’m still not sure you’re a hacker.” And when she asked, “Why not?” He responded, ” Because you don’t look like one”.

As she continues, “These are the pervasive tones in the workplace and classrooms that break their confidence and deter them from pursuing certain paths completely. These are the opinions that need adjusting so the world can be reframed for the girls of tomorrow”.

To hack this problem emerged, Vidcode, a cutting edge education platform to learn computer programming through interactive video techniques. With Vidcode, girls can code their own effects through video processing( normally taught in advanced graphics programming courses), and then share the final video with friends.While Instagram lets users tap a button to enact a pre-existing filter, Vidcode shows students the underlying process and gives them the tools to change the video directly.

The idea was to avoid the traditional 101 material, not because it’s simple, but because it lacks engagement and creativity.Also, the entire product was built on a feedback model wherein the girls were invited to collaborate as to what kind of things do they love doing on internet  and testing prototype with the teenage girls aged 11-16. #ApplyingTechToGirlsHobbies

If more young girls try getting their hands on the yarn of coding, they might eventually pursue interests in software development for games and real world needs.

Being a market driver while riding the wave of women empowerment, the team has adopted a smart strategy to introduce programming in  a non-formal curriculum manner.

Do checkout their website if you want to try your hands on some coding that’s both informative and entertaining.

Hopefully my women readers are inspired this Monday!!