When social entrepreneurs came under”spotlight”

Social enterprise has been a fancy term used and heard, now and then. While most consider it to be another charitable organisation or a non-profit organisation, not many know that these organisations are for-profit enterprises(hence any donation towards the organisation is tax deductible 🙂 ).Impact Investing is a relatively newer term and still in its infancy, are investments usually made into companies which promise to generate monetary as well as positive social outcomes. Believed to be a 10,000 crore industry, the term has created a roar among the investor group who wish to showcase their soft hearts.

NDTV has made an attempt towards helping them achieve this scale by providing them a platform and bringing them under”Spotlight” where Entrepreneurs meet Impact Investors. Believe it or not, the show Real Deal is indeed a reality show where each entrepreneur will be competing against the other for the prize money.

While we have to stay tuned week after week to checkout the grueling process, I believe that this is a great way for social entrepreneurs to get much needed visibility on media and appreciation from the wider audience who may not be aware of there mere existence. But what’s the real deal?

Quoting one of a tweet, after the show was announced ;Sure, & deserve a wider audience. But reality TV?

Sadly, in a capitalist world, you are allowed to market unhealthy snacks but when a good cause is marketed, the cause is often questioned and eyebrows are raised. Marketing and Advertising usually take a backseat for these organisations working on a shoestring budget, but just like any other startup, social entrepreneurs should not miss any opportunity to get into the minds and hearts(social entrepreneurs are good at driving some empathy) of our hard to please investors. 🙂

These impact based organisations need to create a movement and develop a committed vanguard of social reformers while bringing a change at the systemic level; and platform like this is a welcome change.

I look forward to doing a post show visibility analysis of one of these social startup and I hope to get enough data points which could convince a few to change their minds.

For all others who are yet to make an opinion,you can watch the first episode here:


Breaking sterotypes to revamp the culture of Women in Tech

As the month of March approaches, the creative media industry gear up to ride into Women’s Day wave.They run some excellent brand campaigns portraying them as homemakers, independent career oriented women, super-mum, bold women and many others that steal headlines for days. Speaking of that, my post for this Monday has to be dedicated to women, a startup founded by women for women.

Ever thought as to why is there a skewed ratio of boys to girls in institutes of technological excellence? The imbalance is visible in the tech industry too. In 2014, Google released data showing that women account for just 17 percent of its tech employees. So does that mean girls aren’t really interested in technology?Actually, it is per se a behavioral problem persisting even in Silicon Valley.

As Melissa Halfon, cofounder of VidCode( says when among a large pool of applicants, she was selected as a Computer Programmer, her boss “I hope you can do the job. I’m still not sure you’re a hacker.” And when she asked, “Why not?” He responded, ” Because you don’t look like one”.

As she continues, “These are the pervasive tones in the workplace and classrooms that break their confidence and deter them from pursuing certain paths completely. These are the opinions that need adjusting so the world can be reframed for the girls of tomorrow”.

To hack this problem emerged, Vidcode, a cutting edge education platform to learn computer programming through interactive video techniques. With Vidcode, girls can code their own effects through video processing( normally taught in advanced graphics programming courses), and then share the final video with friends.While Instagram lets users tap a button to enact a pre-existing filter, Vidcode shows students the underlying process and gives them the tools to change the video directly.

The idea was to avoid the traditional 101 material, not because it’s simple, but because it lacks engagement and creativity.Also, the entire product was built on a feedback model wherein the girls were invited to collaborate as to what kind of things do they love doing on internet  and testing prototype with the teenage girls aged 11-16. #ApplyingTechToGirlsHobbies

If more young girls try getting their hands on the yarn of coding, they might eventually pursue interests in software development for games and real world needs.

Being a market driver while riding the wave of women empowerment, the team has adopted a smart strategy to introduce programming in  a non-formal curriculum manner.

Do checkout their website if you want to try your hands on some coding that’s both informative and entertaining.

Hopefully my women readers are inspired this Monday!!